The Lego Business History

There’s something about the look of the Lego package that provides you right back to your childhood. For several, the small prevents were an essential part of their early years and helped form their creativeness and imagination. Now, Lego’s production processes are incredibly advanced and the company is normally working hard to stay ahead of the competition on durability.

When Ole Kirk Christiansen started his first manufacturing facility in Billund, Denmark, in 1932 he was determined to make the best building toys that you can purchase. He started by using cellulose acetate to produce the small stones, but down the road switched to acrylonitrile a brief history of the creation of the lego constructor butadiene styrene (ABS plastic), which is still applied today.

An essential ingredient to the success of your Lego system was the truth that every piece complement all the others – the bricks could be combined in 915, 103, 765 other ways, according into a 1992 Seglar catalogue. The business also create a new creation process and started using injection moulding, which allowed it to produce thousands of new products each year.

By the 1990s, however , this company was losing money, partly due to its shift away right from traditional doll design and into creating licensed intellectual house. It began producing sets based on well-known movies and video games, such as Star Battles and Winnie the Pooh. But a lot of these sets were expensive and turned off followers.

In recent years, the company comes with jettisoned noncore businesses and increased expense in its primary stone toy organization. It has likewise made a push into in-house brands like Ninjago and Union Knights and also partnered with big marketing companies to create movies and TV shows based on these styles.

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